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Showing posts from November, 2020

QR Code Functions to Encourage Patient Engagement

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  The number of digital tools that exist to solve problems in healthcare administration, from scheduling to marketing, can be overwhelming. As many healthcare providers have rapidly transitioned to a telehealth system, the need to simplify processes is as urgent as ever. Understanding which digital tools will improve the patient experience — and which tools will cause more headaches than they’re worth — can save you time and money (and some of those headaches, too). While most digital trends come and go, research from the past five years indicates that QR codes are here to stay. Thanks to their ease of use and the integration of QR code scanners into smartphone cameras, QR code use has exploded since 2014. According to a recent study conducted by Statista,  11 million Americans  are estimated to use a QR code as of 2020. For healthcare providers, the opportunities for QR codes are vast. Through the use of a single tool, providers can direct consumers to a website, pinpoint locations, c

A Healthcare System’s Guide to Handling Data Breaches

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As the medical profession continues to move away from paper documents and upgrade to digital files, protection against data breaches and hackers is becoming ever more important. In 2019 alone, massive companies such as Canva, Capital One, and Epic Games (the developer of Fortnite) reported data breaches that, combined,  jeopardized well over 250 million people . In the healthcare industry, data breaches don ’ t just mean emails and credit card information. Sensitive Personal Health Information is at risk of being stolen as well, making the stakes of cybersecurity even higher. When a hacker gets the best of your medical practice, how should you respond to make sure you stay compliant with HIPPA and cybersecurity laws? What sort of patient communications need to be distributed? How can you recover patient trust after a serious data breach? Cybersecurity is complicated, but the clean-up after a data breach is even more complex. Some of the true costs associated with data breaches are: Cou