The Power of Patient SMS Text Messaging
In today’s fast-paced digital world, capturing your patient’s attention is more challenging than ever. With spam calls and emails flooding inboxes — U.S. consumers received an estimated 159 billion spam emails in 2024 alone — patients are increasingly tuning out traditional communication attempts from businesses. Sorting through mail or returning collection calls is time-consuming, and many simply avoid it. Yet, in healthcare, effective communication is critical, especially as patients navigate a complex and often stressful medical landscape. Rising costs of treatment and lingering concerns about in-person visits — amplified since the pandemic — have left patients craving simplicity and reassurance. Fortunately, healthcare practices are turning to a powerful tool to meet these needs: SMS text messaging. With 98% of American adults owning a cellphone and using text messaging in 2025 (up from 96% in 2020), patient SMS text messaging has emerged as a game-changer for patient en...