Effortless Collection Letter Design Tips to Boost Revenues
In today’s age, humans are exposed to more content, more tasks, and more information on a day-to-day basis than ever before. The average human attention span is a measly 8 seconds long ; on webpages, the average user will only read about 20% of the words. If this seems shocking, keep in mind that you probably d o it, too. When you’re searching through stacks of paper for last month’s credit card statement or through that statement itself for the final amount to pay, chances are you aren’t reading the letters from top to bottom to find what you’re looking for. Instead, you probably scan each page for the credit card logo and familiar colors, as well as any big numbers or “payment due” stamps. While quickly skimming websites or paragraphs of text for the information we need isn’t a bad thing, it does pose a challenge to communicators everywhere. Collections companies and service providers also struggle with cutting through the noise to encourage on-time payments, especially be...